In its simplest form Love Freo is a long love letter to the City of Fremantle that has been written over the past three years in the form of a blog. It’s a side project of mine and another two local creatives* that live and work in Fremantle.
About the Project
The website began as a personal visual record of the different things, places and events that I came across in Fremantle, which generated a large readership over three years. It continues to offer a personal perspective of life in Fremantle but also acts as a guide for interested parties to things that go on in the port city.
The website is targeted mainly towards residents of the Perth Metro area but it also has a wider reach in to regional WA. It also provides a touch point and news feed for travelers and tourists who spent time in the port. 75% of our readers are women between the ages of 24-35.
Content is the leading force behind the website. Everything on the site can be accessed in a simple way. The home page leads to a feed of blog posts, which the user can scan through quickly by scrolling down the page. If an excerpt takes a reader’s interest, the post title and ‘read more’ links let the user continue on to the single post page. The page navigation is a simple list in the side bar. Archives and Categories are also in the side bar keeping with the standard blog format. Related posts at the end of each blog post suggest further reading for the user. Social media has also been integrated into the head, below the excerpt and at the end of a blog post.
*Isabel Kruger of IZZI Design and Phil Martin of Concrete Studio
Client
Me, this is a personal project.
Launch Site
Mobile Site
